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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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Travel
The Case for Nashville as Your Next Golf Getaway
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Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Features
16 Great American Beer Festival Winners You Can Buy Now

Tickets to this year's Great American Beer Festival sold out in 20 minutes. This isn't shocking when you consider that over 600 of the best breweries in the U.S. were in attendance and that beer is delicious. The highlight of the event every year is the awards ceremony where breweries…

By Mike Newman
16 GABF Winners
Drinks
Jack Daniel’s Winter Jack

Cider is enjoying a moment right now. If you don't want to jump on the bandwagon, however, since it's usually low in alcohol and often tastes like licking a sugar cube, good ole JD has come to the rescue. Jack Daniel's Winter Jack is a seasonal release that blends apple…

By Mike Newman
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Entertainment
Mast Brothers Chocolate: A Family Cookbook

In our opinion, no one does chocolate better than the Mast Brothers. Apparently we're not alone because awesome chefs like Thomas Keller, Dan Barber, Daniel Humm, Alice Waters and Alain Ducasse insist on using their chocolate for cooking because of its distinctive taste and purity. It makes sense then that…

By Cooper Fleishman
mast-brothers-chocolate-cookbook-1
Gear
Middle Finger Key

There’s a beautiful moment in every relationship where you finally give that special lady a key to your place. It signifies a big step in your blossoming love for each other, and if it happens to be this key, it will also result in a swift kick to your nether…

By Mike Newman
middle-finger-key
Home
Yumaki Toothbrushes

We don't cover a lot of toothbrushes on Cool Material. This is partially because most people are far more concerned about what their dentist has to say on the matter than what we do, but also because most toothbrushes are just plain boring. Yumaki's toothbrushes are anything but boring. Yumaki…

By Cooper Fleishman
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