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Lifestyle
In Defense of the Humble Municipal Golf Course

In Defense of the Humble Municipal Golf Course

Some of the best things about golf can be found at your local muni.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
Wear This: John Varvatos

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. John Varvatos Raw Edge Sweater Peacoat - $298 BH Anchor Ring - $35+ John Varvatos Brushed Long Sleeve Striped Sweater - $228 Billykirk No. 150 Claw Buckle Belt -…

By Cool Material Guest
wear-this-john-varvatos
Videos
Re Made Co American Master Plunger

The incredible rise in popularity of American made, crafted by hand goods may have been seen by your wallet. And while we still appreciate artisanal craftsmanship, we also can laugh at this spoof from "Re Made Company." Clearly poking a little fun at Best Made, the guys showcase their latest product…

By Mike Newman
re-made-american-plunger
Home
This Candle Will Make Your House Smell Like Kentucky Fried Chicken

Unless you want to smear your walls with KFC grease, this candle is the best way to bring the scent of fried chicken home with you (assuming that is something you want). Available in a very limited run (only 25 will be for sale), the candles will be available tomorrow…

By Mike Newman
KFC-fried-chicken-candle
Accessories
Holiday Gift Guide: The Traveler

Whether for business or pleasure, The Traveler is always on the move. When searching for the perfect gift for the guy who racks up airline miles like mad, think of pieces that make his travels easier and more stylish. Here are some of our picks keeping in mind he already…

By Mike Newman
Gifts-for-Travlers-2
Accessories
The Bluelace Project

We've seen quite a few product testing videos that we thought were good, but testing a pair of shoelaces by having American strongman Matt Mills pull a 13,000 pound truck is probably the best. The Bluelace Project is based on a pair of high-density, triple braided, double-waxed, canvas, blue 51"…

By Cooper Fleishman
blue-lace-project