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Travel
The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

The Alps Beyond Ski Season: An Epic Fall Road Trip Through Italy and Switzerland

Two lesser-known Alpine destinations. Two very different takes on the year-round après-ski lifestyle.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
The Lotus C-01 is the Hyperbike from the Future

Here's what we know about motorcycles: They go fast, have room for one or two, and if it snows, you’re f’ed. Here's what we know about Lotus: They make sweet rides. So when the legendary British manufacturer of the Elise, Evora, and Esprit announced they were throwing their hat in…

By Kevin McCauley
lotus-c-01
Entertainment
“BMW: Motorcycles of the Century” is 270 Pages of Motorcycle Porn

There have been other books written in praise of the classic BMW motorcycle, but none has done it as beautifully as BMW: Motorcycles of the Century. The 270+ pages are filled with stunning shots of bikes in the BMW catalog from 1923 through 2000. Starting with the R32 created in…

By Mike Newman
bmw-motorcycles-guide-book
Clothing
Wear This: Dan Chizzoniti from Real Guys Wear Ties

Each week, we turn to one of our favorite style bloggers or men's fashion insiders to put together a solid outfit. Topman Grey Cut and Sew Tweed Blazer - $200 Warby Parker Preston in Red Canyon - $145 H&M Mens Leather Belt - $18 Acne Studios Max Raw Denim -…

By Cool Material Guest
dan-chiz-wear-this-hero
Health
Alfred Lane Makes You Smell Good With Solid Cologne

There have always been a few problems with cologne: over application, no application and portability. You don't want to smell like the dude with a ten foot no-fly radius around him because he smells like he spent all night in the club, but you want to smell good. In theory,…

By Cooper Fleishman
alfred-lane-Cologne
Food
Badfish “Reef Jerky” Combines Marijuana With Beef Jerky

Sometimes there are products on the horizon that are too good to be true. "Reef Jerky" from Badfish Extracts could be one of those products, but we thought you needed to know anyway. The only reason we're even on the fence is because there's no purchase information or release date…

By Cooper Fleishman
badfish-reef-jerky