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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Accessories
Hunter Backpacks Protect Your Gear From The Elements

You're already familiar with Hunter even if you don't know it. The brand has been churning out those iconic Wellington Boots since the 1800s. Now they've taken their waterproofing know-how and applied it to keeping your gear safe from the elements. Their new collection of backpacks each come clad in…

By Mike Newman
hunter1
Gear
The Nomad Collapsible Tub Is Your New Portable Hot Tub

Strapping a hot tub to the roof of your car for warm relaxation on the go sounds pretty damn impractical. Still, the thought of lounging in a hot tub after a day spent hiking, canoeing, or just out in the woods sounds a little like heaven. The Nomad Collapsible Tub is…

By Mike Newman
outtub1
Fashion
Hand-Forged Pocket Keyhook

For a key-carrying device with more rustic charm than anything you could pick up at your local mall, consider this Hand-Forged Brass Keyhook. Each was made by hand out of a single piece of high-quality American brass, and even the simple stainless steel key ring on the end was forged…

By Mike Newman
hook-pocket-keychain
Clothing
Wear This: Alice Kim at VERITAS

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. H&M Canvas Bag - $35 Massimo Dutti Jute Nappa Deck Shoe - $66 Banana Republic Hybrid Sweater Jacket - $81 Red Rock J. Crew 7" Board Short - $65…

By Cool Material Guest
wearthis8141
Gear
The Writer’s Block Is Your New Machined Desk Accessory

We started Word. Notebooks with the hope of creating the perfect pocket notebook to keep your to-do lists in check. Every design has been a work of passion and we wanted a way to display them when they weren't in our back pockets. Introducing: The Writer's Block. Each is manually machined out…

By Mike Newman
newwb2