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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
The Revolving Brass Key Ring From Japan

Split rings. Carabiners. Keyfobs. S-biners. Hooks. Bottle openers. Bottlehooks. You have a lot of different options to keep track of your keys, so what makes this revolving brass key ring from Button Works so special? For starters, the mechanism is unlike anything we've ever seen before and that's probably because…

By Cooper Fleishman
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Phones
The Apple iPhone 6 and 6 Plus Are Bigger and Better

As is the case with any Apple event, we got to hear a bunch of speeches from guys in button downs and casual/cool jeans (because they're hip and with it!) and we finally got to see a new product or two. In this case, it was the new iPhone 6…

By Mike Newman
iphone-6-mast
Fashion
Apple Watch is the iWatch You’ve Been Waiting For

Which came first, the earliest iWatch rumor or the creation of the Model T? After hearing about a possible iWatch for some time, it's finally here. Apple Watch ditches the "i" branding and introduces an entirely new interface. Apple wanted to make a splash here, and they seriously did. It features a…

By Mike Newman
apple-watch-0
Fashion
TSOVET Watches in the Shop

We've been fans of TSOVET since they started making watches in 2008, so we're excited to announce we've added some of their timepieces to our shop for your naked wrist. It's a select collection of our favorites they've crafted over the years. Each blends classic craftsmanship with stylish touches like hand-stitched Horween…

By Mike Newman
TSOVET-647-647
Audio
Bose Finally Revamped Their Noise Cancelling Quiet Comfort Headphones

At some point or another, most of you reading this have owned (maybe you still do) a pair of over-the-ear, noise-cancelling headphones. They're great for airplanes. They're great for busy suburban adventures. Most of them are even comfortable enough to wear to bed if zoning out to music is your…

By Cooper Fleishman
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