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What We're Buying
It’s Time to Upgrade Your Gas Station Lighter

It’s Time to Upgrade Your Gas Station Lighter

These 5 lighters turn a disposable necessity into a piece of EDC you’ll actually want to carry.

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Travel
The Case for Nashville as Your Next Golf Getaway
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Travel
Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture
Our Picks

Featured Stories

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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
We Found the Good Stuff

Our latest favorites for your closet, home, wrist, and everywhere else.

1
Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Features
The 50 Coolest Men of 2014

Cool can be an air of casual confidence. It can be the ability to always drop the perfect line. It can relate to courage, morals, or originality. A certain je ne sais quoi. It’s like porn. It’s hard to put your finger on, but you know it when you see…

By Mike Newman
50-coolest-men-2014-post
Transportation
Buy A Decommissioned Army Humvee

Yes, technically, you can buy a decommissioned Army Humvee for as little as $10,000, but before you stop reading this and start dreaming of amateur Mad Max battles with all of your friends, there are a few things you need to know. Uncle Sam is auctioning off these prized vehicles…

By Cooper Fleishman
humvee
Clothing
Wear This: Bowl Game Weekend

Brought to you by Levi's®. Visit the Levi's® Holiday Gift Guide. While many are busy figuring out their holiday travel, college football fans are in the midst of setting up a more epic adventure, one that doesn't involve hideous sweaters and fruitcake. It's bowl season. The time of year when fans of…

By Mike Newman
wearthisnewlevis
Features
Gift Guide: The 1%

Gift Guide: The 1% You’re rich, they’re rich, holidays are a bitch. When your stocking stuffers include diamonds and car keys, your other gifts have to match. Even if you aren’t in the 1%, it’s just fun to dream about getting these things. Hey, maybe if you ask Santa nicely…

By Mike Newman
percent8
Home
The Dr. Dreidel

What do you get the West Coast rap lover for Hanukkah? You could go with an iTunes gift card so they can download some Kendrick Lamar, or you could give them something way better with the Dr. Dreidel. Okay, so you can't actually buy it (at least yet), but it's still…

By Mike Newman
dre1