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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
Mercedes and Justin O’Shea Poke Fun at Fashion Ads

Every "cool" fashion ad ends the same way: with us staring blankly at the screen thinking, "I don't get it." Here Mercedes-Benz and industry insider Justin O'Shea have a little fun with the idea. It's a spot to promote Mercedes-Benz Fashion Week in Berlin, and it might just be the…

By Mike Newman
mercedesthumb
Entertainment
Denim Dudes: Street Style Vintage Workwear Obsession

It's funny how we spend so much of our time griping about work, yet so much of the clothing we love is inspired by hardworking guys. Amy Leverton, a denim expert in the industry for 10 years, has delved into the topic and come out with Denim Dudes: Street Style Vintage…

By Mike Newman
denim1
Tech
The Fujifilm X-A2 Has Been Updated To Take Perfect Selfies

You don't have to sit there and lie to us about never taking a selfie. We won't go so far as to say it's something we do often, but we've sure been guilty on occasion. Well, if you want to take your selfie game to a more professional level, Fujifilm has…

By Mike Newman
fujinon1
Features
Hands-On: Grain Audio Solid Wood Over-Ear Headphones

When you're buying a pair of headphones, the first thing you need to decide is whether you want earbuds or an actual pair of headphones. If you want to jam a pair of speakers in your ears, it doesn't really matter what they look like. If you want a pair of…

By Mike Newman
grain-audio-wood-headphones-cover
Tech
The SKEYE Nano Drone Is the World’s Smallest Quadcopter

As cool as it looks to carry around a large drone strapped to your backpack, sometimes that's not all that convenient. For a pocket-sized drone you can bring with you everywhere, consider the SKEYE Nano Drone from TRNDlabs. It's the world's smallest quadcopter measuring just 1.57" x 1.57". That means transport…

By Mike Newman
drone1