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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
The ZBoard 2 Is the Ultimate Weight-Sensing Electric Skateboard

For the times when it's too far to walk but driving seems ridiculous, there's the ZBoard 2. A few years ago, the original ZBoard weight-sensing electric skateboard was introduced and it was nearly perfect. Now the guys are back with an updated model that will make your standard deck insanely jealous. You still lean…

By Mike Newman
zboard1
Food
Guinness-Flavored Potato Chips

Beer and potato chips have been partners in crime for well over 100 years. Burts, a British chip brand, has finally taken the two and combined them together into one glorious bar snack. Their Guinness Potato Chips are packed with the bitter sweet profile of the world's most famous stout. Made with…

By Mike Newman
guiness
Tech
Toshiba’s New USB Flash Drive Has a Keyboard for Your Password

For those weary of the cloud who want something physical to store their data and files on, a USB flash drive is still the popular choice. The fear, of course, is that you'll lose it and someone will have access to all the private info you have on it. It would…

By Mike Newman
toshiba1
Home
Quip Is the Dollar Shave Club of Toothbrushes

Don't subscription services make life easy? So many repetitive mundane tasks, like getting your razors or healthy snacks, can be taken care of for the rest of your life just by clicking a few online boxes. Now you can check another task off your list: buying toothbrushes and toothpaste. With…

By Mike Newman
quip1
Tech
Eero Claims it Can Deliver the Wi-Fi You’ve Always Dreamed Of

Nobody likes their Wi-Fi. Nobody. You never hear someone say they get perfect coverage in their house despite all the extenders they've paid money for. In an age when we demand perfect streaming of high-quality content, we need a Wi-Fi setup that works. Eero claims to be that setup. With…

By Mike Newman
eero1