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Tools
Build the Perfect Bonfire with the Best Gear for the Great Outdoors

Build the Perfect Bonfire with the Best Gear for the Great Outdoors

From the right axe to the perfect sipping whiskey and a proper outdoor speaker, a night under the stars awaits.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
Lifestyle
The Future of Bourbon Is Behind This Door

Bourbon has spent the last decade getting bigger, older, and more expensive. What happens next?

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
The Best Turntable for Every Budget

Many of you reading this grew up with records because it was the cool way to listen to music back in the day. Vinyl is back in force, and it shows no signs of going anywhere anytime soon. Subjective elements about the listening experience and perfect systems aside, if you're…

By Cooper Fleishman
floatingrecord
Food
MiniBrew All-In-One Homebrewer

Home brewing isn't the most difficult thing in the world to do, but the combination of art, science and luck that's ultimately so satisfying can also be a huge pain in the ass. Once you figure out all your buckets, carboys, tubing, hydrometers, bungs and any other hardware, you're cleaning…

By Cooper Fleishman
minibrewbrewingmachine
Food
Ben & Jerry’s and New Belgium Craft Beer Ice Cream

Earlier this year, New Belgium and Ben & Jerry's teamed up to bring the best of the beer and ice cream worlds together with Salted Caramel Brownie Brown Ale. As many of you probably expected, they're now making an ice cream, too. Salted Caramel Brown-ie Ale will be a limited…

By Cooper Fleishman
saltedcaramelbrowniealeicecream
Gear
Lumen Is a Body Heat Activated Flashlight

The science behind it might be confusing, but using the Lumen body heat activated flashlight is not. All you have to do to engage the 5mm Cree LED is touch your finger to the black Thermoelectric Generator with a picture of a fingerprint on it. Using the TEG module, a…

By Cooper Fleishman
lumeneternalflashlight1
Entertainment
100 Deadly Skills: The SEAL Operative’s Guide

Learning a new skill on a regular basis is something that we should all be doing, but there are only so many real life applications for awesome Excel spreadsheets, animated gifs and knitting. Retired Navy SEAL Clint Emerson has put together a survival guide that is hands-on and practical. 100…

By Cooper Fleishman
100deadlyskills