Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

Is Williamsburg the Most Underrated Golf Destination in America?

More than a dozen championship courses, legendary designers, great resorts, and plenty to do after 18 holes make a compelling case.

1
partner
How to Serve Great Cocktails Without Missing Your Own Party
Our Picks

Featured Stories

What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
2
Lifestyle
Lifestyle

The Future of Bourbon Is Behind This Door

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
3
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Wears My Beer: Duluth Trading Co. x Miller High Life Collection
Wears My Beer: Duluth Trading Co. x Miller High Life Collection
4
What We're Buying
What We're Buying

Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
5
Travel
Travel

Inside the 35th Kentucky Bourbon Festival

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
The 10 Best New York City Bars in ‘Master of None’

Master of None, the latest brainchild between Parks and Recreation vets Aziz Ansari and Alan Yang, is pretty goddamn brilliant. Released on Netflix last month, the show follows the life of Dev, a quirky Indian actor, living, working, and awkwardly skipping his way through New York City (and life). The…

By Maxwell Barna
azizheader
Gear
BULLET Is the World’s Smallest LED Flashlight

When it comes to your EDC gear, bigger usually isn't better. Take BULLET, for example. Not only is the world's smallest LED flashlight easy to tote around, but it can illuminate tricky areas a larger flashlight couldn't. Sized and shaped like a bullet, BULLET can live on your keychain without adding…

By Mike Newman
slughaus
Home
The Casper Mattress

Resting on a mattress for two seconds in a showroom is no way to determine if it's right for you. Luckily, not only is the Casper mattress designed with a unique sleep surface that sleeps cool, provides bounce, and promotes ideal support, but you can try it out for 100…

By Jeff Drumheller
casper-infeed-82415
Clothing
Wear This: Christmas Morning

Everyone has their own holiday traditions, but people who celebrate Christmas generally all have a version of the morning after Santa's visit that has them looking something like this. You just rolled out of bed because kids / younger siblings / animals / presents, and you can't be bothered to…

By Cooper Fleishman
wearthischristmas
Home
Tamiya RC Toyota Land Cruiser

Most vintage Land Cruiser owners are too protective to ever let their rides perform their off-road duties. The most mud they see is a dirty puddle on the way to the grocery store. For an old school Land Cruiser you'll want to knock around, turn to Tamiya. The toy model…

By Mike Newman
tamiyacrawler1