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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Land Rover Defender Works V8 Edition

The Land Rover 70th Anniversary celebration continues with the recently unveiled version of the Defender you see here. Following up the restoration of the original Land Rover prototype was going to be no small feat, but Jaguar Land Rover once again hit it out of the park with the limited-edition,…

By Cooper Fleishman
Land-Rover-Defender-Works-V8-Edition-1
Videos
‘Everything Sucks!’ Is the New Netflix Series That Will Remind You of the ’90s

If you are of a certain age, you remember the '90s as your formative years. You navigated school without a social network to complain on, turning to a skip-prone CD player for musical therapy when you thought the world didn't understand. If this sounds like you, get ready for Everything Sucks!,…

By Mike Newman
everything-sucks-trailer
Transportation
Death Machines of London Airforce

Death Machines of London is a name Cool Material readers should be familiar with. From the Airtail to the bike in honor of Hunter S. Thompson, we've featured a handful of the outfits motorcycles. The latest badass two-wheeler to roll outta the shop is Airforce, a bike built in honor of Giovanni…

By Mike Newman
Death-Machines-of-London-Airforce-1
Food
Gravity Chopsticks 2.0 Never Touch the Table

Chopsticks are some of the simplest, most utilitarian and well-designed utensils that have ever been created, which is probably why no one has really iterated on the design significantly since they were invented over 6,000 years ago. Once you overcome the learning curve, the only real issue with them was…

By Cooper Fleishman
Gravity-Chopsticks-20-Never-Touch-the-Table-1
Transportation
2019 Ford Ranger

Ever since we first talked about the official return of the Ranger we've been champing at the bit to get actual information from Ford about what this new model was going to include. The blue oval has finally delivered with the official unveiling of the 2019 Ford Ranger. Designed and engineered…

By Cooper Fleishman
2019-Ford-Ranger-1