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Lifestyle
In Defense of the Humble Municipal Golf Course

In Defense of the Humble Municipal Golf Course

Some of the best things about golf can be found at your local muni.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
1965 Meyers Manxter 2+2 Dune Buggy

Designed and built by an avid surfer and boat builder who wanted to upset the existing buggies of the time, Bruce Meyers's Manx dune buggy has been a phenomenon ever since it was released in 1964. If the profile looks like a VW Beetle to you, you're not that far…

By Cooper Fleishman
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Clothing
The High Water Shirt Is an Upgraded Aloha Shirt

For 70 years, the classic aloha shirt has barely deviated from its original form. California Cowboy is upgrading the warm weather style staple with their innovative High Water shirt. How do you improve the shirt beloved by everyone from Elvis Presley to James Bond? Start with bold colors or vintage-inspired…

By Cooper Fleishman
CaliforniaCowboy-CM-IF1-2-22
Gear
The Radinn G2X Is an Electric Surfboard That Doesn’t Require Waves

Anyone who's surfed knows that the bulk of the time is spent waiting for the right waves. You catch one, paddle back, and float. And float. And float. The Radinn G2X is the surfboard that is going to change that. The "jetboard" is powered by a rechargeable battery that helps…

By Mike Newman
Radinn-G2X-Is-an-Electric-Surfboard-That-Doesnt-Require-Waves-1
Home
The Casper Mattress Is Engineered for Outrageous Comfort

You're going to spend one third of your life sleeping. You owe it to yourself to spend that time on a Casper mattress. Designed by humans, for humans, the Casper Mattress has been engineered for outrageous comfort. With a combination of multiple memory foams and a breathable design, you'll get…

By Cooper Fleishman
Casper-Infeed1-10-2-17
Clothing
8 Pom Beanies to Finish Off Winter in Style

We’ve got about one more month of winter left. By now, our ears are begging for their lives; our toes might never work again; our sneakers and boots will always look salt stained. You’re tempted to lose a layer and ditch the beanie. Then, one morning you do so without…

By Evan Malachosky
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