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Lifestyle
In Defense of the Humble Municipal Golf Course

In Defense of the Humble Municipal Golf Course

Some of the best things about golf can be found at your local muni.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Features
How a Can of Guinness Works

Whether you’re a fan or not, there’s something magical about a freshly—and properly—poured pint of Guinness. The way that creamy head forms at the top, and the tiny bubbles cascade down into the deep dark abyss. It’s a work of art. But that art—those cascading bubbles and creamy velvet-smooth head—isn’t…

By Maxwell Barna
Pour-a-Perfect-Pint-of-Guinness-header
Phones
Land Rover Reveals the ‘World’s Toughest Smartphone’

When it comes to Land Rover, it doesn't matter whether you're talking about a vintage SUV, a restored classic, a brand new 6x6 or even a multi-tool—odds are, it's going to be a good-looking product that's built to last. The new Land Rover Explore smartphone—the brand is billing it as…

By Cooper Fleishman
Land-Rover-Reveals–Worlds-Toughest-Smartphone-1
Videos
‘The Outsider’ Official Trailer

The yakuza are a group ripe for film. Instead, we get a half-dozen American mob movies every year that barely move the needle. Netflix subscribers are in luck, however, as Jared Leto is set to star in The Outsider, a series set in post-WWII Japan about an American soldier navigating the…

By Mike Newman
The-Outsider-Official-Trailer
Misc
What to Watch This Weekend: Mute

With cable, Netflix, and internet options, finding the best thing to watch during your downtime is difficult. Instead of flipping through menus all weekend and settling on nothing, turn to What to Watch This Weekend, a series in which we give you our pick for the best new show or…

By Mike Newman
What-to-Watch-This-Weekend-Mute
Accessories
The NOMAD Hammock Converts Into a Backpack

Inspired by the art of origami, the team at NOMAD Hammock spent three years designing and developing a unique hammock that converts into a backpack for everyday use. Using a combination of Cordura, body adaptive mesh and nylon materials, NOMAD is a 20L pack with enough room an entire weekend's…

By Cooper Fleishman
NOMAD-Hammock-Converts-Into-a-Backpack-1-new