Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Watches
1

Why The Field Watch Is The Ultimate Spring Watch

The military classic is a remarkable addition to your EDC this season, and these are a few of our favorites.

1
Travel
The Iceland Most People Don’t See
1
Lifestyle
Jim Beam’s Small-Batch Booker’s Bourbon Is A Must-Buy in 2026
Our Picks

Featured Stories

1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
Features
The Color Combos I’m Wearing a Lot Right Now
By Lanny Fuller
1
Features
Black Book: 10 Products Our Editors Loved in March 2026

The products our editors have been obsessed with in March 2026.

1
Lifestyle
Not All Agave Spirits Are Tequila or Mezcal

A deeper dive into Mexico’s lesser-known pours.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

1
Features
The Color Combos I’m Wearing a Lot Right Now

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Partner
Partner

Feeling the Burn

1
2
Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
3
Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

1
4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

1
5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

1
6
Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
7
Features
Features

50 Books Every Man Should Read Before He’s 50

1
8
Sports
Sports

The Best New Gear From Nike This Week

1
9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

1
10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Travel
This Haunted House Will Pay You $20k If You Finish It

That's right. $20K in your pocket... if you finish. To date, no one has finished. And it's not some quick walkthrough where you can close your eyes through most of it while holding hands with your friend. This one is 8-10 hours long, and you go solo. Sans friends, sans…

By Amos Kwon
McKamey-Manor-Torture-Haunted-House-Will-Pay-You-20K
Fashion
Oris Partnered with New York Yankees Manager and Movember for a Special Chronoris Watch

Swiss watch company Oris has always produced robust, high-quality and stylish timepieces, but they also pride themselves on their commitment to go their own way and do good in the process. Oris is partnering with two of the world’s most powerful agents of community, New York Yankees Manager Aaron Boone…

By Cooper Fleishman
oris-cm-sp-10-21
Transportation
1996 Ford Indigo Concept

We love concept cars because the guard rails of convention sometimes get totally disregarded, as in the case of the 1996 Ford Indigo. The Indigo was a crazy-fast open-wheel race car with a giant bladed front end and a huge wing to create downforce, as well as huge swan doors…

By Amos Kwon
1996-Ford-Indigo-Concept-1
Fashion
GONZO Hunter S. Thompson Sunglasses

You may not be able to pull off Hunter S. Thompson's writing abilities or drug-fueled road trips experiences, but you can get his sunglasses for your own rendition of Fear and Loathing in Las Vegas. Jacques Marie Mage is bringing back the retro-styled Duke (350 units) and Peyote (500 units)…

By Amos Kwon
JMM-x-GONZO-Hunter-S.-Thompson-Sunglasses
Fashion
Unimatic Limited-Edition SpongeBob Squarepants Watch

When anyone asks the question, "who lives in a pineapple under the sea?" the response is immediate and loud. Everyone's favorite (and probably only) anthropomorphic sponge, the one and only SpongeBob Squarepants, is celebrating his 20th Anniversary this year, and the product train of collaborations is rolling full speed ahead.…

By Cooper Fleishman
Unimatic-SpongeBob-Squarepants-Watch