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Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

The Cool Material 2026 Fall Style Guide
Watches
The Cool Material 2026 Fall Style Guide
By Cool Material
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Watches
Black Book: 12 Products Our Editors Loved in September 2026

The products our editors have been obsessed with in September 2026.

By Cool Material
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000 This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

The $800 Nodus Sector Deep Damascus combines 500-meter dive credentials with a one-of-a-kind Damascus steel bezel.

By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
Fashion
The NHL Just Picked Its First Official Luxury Sports Watch: NORQAIN

A Swiss independent joins hockey’s biggest stage. Here’s why it's cool.

By Cool Material
NHL Norqain Partnership
Accessories
Bulova Icons Throughout History

From pioneering the celebrity endorsement blueprint to democratizing good timekeeping, Bulova is intrinsically American and inherently New York.

By Karlton Miko Tyack
Bulova Icons Throughout History
Features
The Unique Romance of Wedding Watches

Time together is priceless.

By Karlton Miko Tyack
Omega Seamaster His and Hers
Misc
Why NORQAIN Might Be the Best Swiss Watch Brand You Haven’t Looked at Yet

Independent, family-owned, quietly earning its place on the wrists of serious athletes (Sydney Crosby, et al.) and serious collectors alike.

By Cool Material
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Watches
The Best Ellipse Watches That Aren’t Patek Phillippe

These Art Deco-inspired shapes steer close enough to convention that trend-resistant guys can also pull them off.

By Karlton Miko Tyack
Patek Ellipse Alternatives