Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
1
Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Features
The Unique Romance of Wedding Watches

Time together is priceless.

By Karlton Miko Tyack
Omega Seamaster His and Hers
Misc
Why NORQAIN Might Be the Best Swiss Watch Brand You Haven’t Looked at Yet

Independent, family-owned, quietly earning its place on the wrists of serious athletes (Sydney Crosby, et al.) and serious collectors alike.

By Cool Material
hero image
Watches
The Best Ellipse Watches That Aren’t Patek Phillippe

These Art Deco-inspired shapes steer close enough to convention that trend-resistant guys can also pull them off.

By Karlton Miko Tyack
Patek Ellipse Alternatives
Watches
14 Video Game Watches to Power Up Your Style

Watch enthusiasts and gamers have a lot in common. We’re both nerdy and inclined to invest heavily in our hobbies.

By Karlton Miko Tyack
Screenshot
Watches
The Best Watches for the Discerning Preppie

So exquisitely preppy, they could make even the most somber Puritan dance with joy.

By Johnny Motley
Screenshot