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Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
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Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Partner
The 1970 Classic Just Got a 2025 Upgrade

Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.

By Cool Material
98B458_Tabletop_Environmental_Photography_1
Partner
Meet the California Brand Redefining the American Watch Movement

Vaer’s timepieces prove world-class craftsmanship doesn’t have to cost a fortune.

By Cool Material
C4-Tactical-Floating-2Watches (1)
Partner
Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

By Cool Material
AT8284-61A_CB0284-66A_CC4076-65A_Tabletop_Environmental_Photography_Key_Visual_1_11zon
Fashion
The NHL Just Picked Its First Official Luxury Sports Watch: NORQAIN

A Swiss independent joins hockey’s biggest stage. Here’s why it's cool.

By Cool Material
NHL Norqain Partnership
Accessories
Bulova Icons Throughout History

From pioneering the celebrity endorsement blueprint to democratizing good timekeeping, Bulova is intrinsically American and inherently New York.

By Karlton Miko Tyack
Bulova Icons Throughout History