Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
1
Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Fashion
Birdwell Beach Britches x Weiss ‘Birdie’ Surf Watch

In case the pictures weren't already indication enough, this watch is unlike everything else you'll ever strap on your wrist. The "Birdie" Surf Watch, as it's affectionately called because it features the Birdwell Beach Britches iconic character front and center, is a collaboration between the iconic board shorts manufacturer and…

By Cooper Fleishman
Birdwell-Beach-Britches-x-Weiss-Birdie-Surf-Watch-1
Fashion
The Swatch X-Rated Watch Is Making a Comeback

For more than three decades, Swatch has churned out watches beloved by grade school kids and those looking for a solid, affordable watch. Amidst the funky patterns, fun collaborations and innovative tech that were hallmarks of the brand throughout the years, there was one watch that would ultimately become more…

By Cooper Fleishman
Swatch-X-Rated-Watch-Is-Making-a-Comeback-1
Fashion
The Victorinox I.N.O.X. Carbon Limited Edition Watch Comes With a USB Flashlight

Victorinox is known for their iconic an inimitable Swiss Army knives, but the brand also makes quite a few badass watches, like the I.N.O.X. Carbon Limited Edition you see here. This new edition features all the familiar I.N.O.X. watch features everyone loves (faceted face and case, date window between four…

By Cooper Fleishman
Victorinox-INOX-Carbon-Limited-Edition-Watch-USB-Flashlight-2
Fashion
Vincero Watches are Bold and Modern

Based in San Diego, Vincero creates bold, luxury timepieces for the modern gentleman and delivers them at an accessible price. Manufacturing all of their watches in small batches, they ensure at every step that quality is up to the standards their customers deserve. Simply put, Vincero works with the best…

By Sponsor
Vincero-gif-update
Fashion
One of the Rarest Rolex Watches Is Headed to Auction

In a world of rare and expensive watches, you don't earn the nickname "The Unicorn" without having some next-level scarcity to your name. That's the case with this white gold Rolex Daytona, which is said to be the only of its kind in existence, as such Daytonas were only offered…

By Mike Newman
One-of-the-Rarest-Rolex-Watches-Is-Headed-to-Auction-1