Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
1
Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Watches
Universal Genève Is the Ultimate Quiet-Luxury Watchmaker

With Universal Genève’s official relaunch slated for 2026, it’s a fitting moment to reflect on their influential models.

By Karlton Miko Tyack
Universal Genève Is the Ultimate Quiet-Luxury Watchmaker
Watches
The Irresistible Charm of the Birth-Year Watch

Why many modern collectors are hunting for their “twin watch”—a timepiece with shared history.

By Karlton Miko Tyack
Seiko 5 Actus 7019-8010
Watches
Our 15 Favorite Watches Under $100

Luxury goods offer heritage, stories, and style. But those qualities are not mutually exclusive to affordability.

By Karlton Miko Tyack
hand watch
Watches
Uncovering Fiction’s Mystery Watches, From Bond to Gatsby

We’re unpacking the real-world inspirations behind the most enviable—but unnamed—timepieces throughout fiction.

By Karlton Miko Tyack
nick carraway
Watches
The echo/neutra Cortina Is the Ultimate Affordable Luxury Watch

The Cortina 1956 Chrono comes in at a fraction of the Omega’s lofty $8,100 price tag—and it may turn more heads than its Swiss counterpart.

By Amos Kwon
IMG_6006 (1)