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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

1
Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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10
Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

From Our Partners

The Latest

Misc
Winnebago e-RV Concept

Electrification isn't just for mainstream automobiles. Winnebago thinks an EV RV is just the way to go, and we'd have to agree. Their e-RV uses a Ford Transit van as its base and then employs eLighting Motors 86kW battery pack and 350-volt and 110-volt electrical systems. The 350-volt circuit juices…

By Amos Kwon
Winnebago-3
Misc
Apple’s Autonomous Rover Concept Will Connect You With Your Childhood

There's some part of every one of us that wants to reconnect with the former versions of ourselves. This isn't newsworthy. What is newsworthy about Apple's new Autonomous Rover Concept is that it straight up looks like a combination of modern technology and underage spaceship drawings. This isn't an entirely…

By Cooper Fleishman
Apple-Autonomos-1
What We're Buying
What We’re Buying: Japanese Pens, Loafers Made From Turkish Rugs, and More

Every week there are dozens of new and exciting pieces of gear. But are they actually worth buying? Trust the team at Cool Material to help you find the latest and greatest releases in a recurring column: What We’re Buying.

By John A. Paradiso
What-Were-Buying-Loafers
Home
NordicTrack iSelect Adjustable Smart Dumbbells Can Be Controlled With Alexa

If you grew up anything like we did, TV commercials for workout machines were all the rage. From The ThighMaster to the NordicTrack, these home-based, over-the-phone-ordered machines were all the rage. NordicTrack has held on for decades, and they're back with a new set of dumbbells set to completely change…

By Cooper Fleishman
Nordictrak-Alexa-1
Cameras
Leica Is Back With the Most Modern Yet Old School M11 Camera

When it comes to cameras and megapixels these days, the only thing most people care about is the resolution attached to their cellphones. We get it. Carrying separate cameras for instant photos or action videos makes sense, but a separate camera when you're not a pro photographer doesn't really make…

By Cooper Fleishman
Leica-M11-1