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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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4
Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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5
Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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9
Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Fashion
The Best James Bond Watches You Can Actually Own

MI-6 agent 007 James Bond is easily one of the most iconic characters in all of Hollywood, and he's mostly remained at the top of his game and His Majesty's Secret Service through 27 movies, played by 12 different actors, soon to be 13. Along with the leading men who…

By Amos Kwon
Best-James-Bond-Watches-You-Can-Actually-Own
Features
Mount Gay 1703 Rum Is As Complex and Enjoyable As Your Favorite Whiskeys

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. There’s something poetic about rum: ambrosia squeezed from the cane’s rugged stalk, perfume of the Tradewinds captured in a glass, nectar as dark and seductive as a tropical night.…

By Johnny Motley
Mount Gay 1703 MS 2020 – Bottle & GB on Barrel – LR
Misc
2024 Toyota Grand Highlander

As good as the current Toyota Highlander is, there was room for, well, more room. Since the brand pretty much kept the back two rows in the Highlander the same size as the previous generation, some buyers called foul. The answer has arrived in the form of the Grand Highlander.…

By Amos Kwon
Highlander-10
Drinks
Bring Cold Therapy to Your Yard With This Cold Plunge Tub

If you haven't yet experienced the myriad benefits of a cold plunge, you don't know what you're missing. From elevated energy levels and boosted recovery, to increased performance and improved circulation, there are a lot of real benefits to throwing yourself into a freezing bath on the regular. As it…

By Cooper Fleishman
Plunge-5
Misc
Bowlus Heritage Edition

Bowlus turns trailer camping into an art form, and it just introduced its more affordable model. It's quite a bit less than the quarter-mil+ Terra Firma, but it still has that unmistakable tapered Bowlus look. The Heritage Edition sleeps four and has a king-size bed in a suite, dinette that…

By Amos Kwon
Bowlus-6