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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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9
Travel
Travel

The Hotel Redefining Charleston Charm

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10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Fashion
Nixon The Genie

If you're trying to communicate with your mothership to arrange transportation home (or give yourself a migraine), the only wristwatch that's likely to do the job is a number from Tokyoflash. Back here on planet Earth, we have slightly more mundane needs. Namely the fact that a, it needs to…

By Cooper Fleishman
nixon-watch-genie
Entertainment
Foo Fighters: Back And Forth

There aren't a ton of modern day rock bands that warrant a candid documentary of their career.  You go back a few decades and you could rattle off plenty of them but nowadays can you honestly say you want to sit through two hours on the history of Nickelback or…

By Mike Newman
foo-fighters-backand-forth
Gear
Manly and Measured Notebook Trio

How many men do you know that own a Moleskine? Even if you believe the hype (which you shouldn't), the list includes none other than: Wilde, van Gogh, Picasso and Hemingway. Technically, they all used "similar style black notebooks," but history has a funny way of remembering the Moleskine as…

By Cooper Fleishman
man-moleskines
Clothing
Hoodie Buddie T-Shirts

You know that favorite t-shirt of yours? The one that's riddled with all manner of holes and stains that you still refuse to throw out (Ramones, anyone?) because you can wear it whenever you're not in public. Yeah, that t-shirt. Well, it's about to get replaced. Hoodie Buddie took their…

By Cooper Fleishman
hoodie-buddy-tees
Gear
Replay XD1080 Video Camera

Asking them to improve on the Replay XD Camera is a little like asking General Mills to improve on Lucky Charms.  Sure, they could throw a new marshmallow in there but really you've already almost achieved perfection anyway.  This is exactly why we're excited for the release of the Replay XD1080…

By Mike Newman
replay-xd1080