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Watches
What It’s Like to Wear an $85,000 Watch

What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Clothing
To A Tee: Billy Reid

Blending Southern charm (Alabama, to be specific) with a little New York flavor, Billy Reid's tailored, luxe aesthetic carries over to his line of t-shirts. Pulling influences from music and good ol' southern cooking, while the graphics might be lighthearted, the attention to detail shown on these tees is not.…

By BSacco
t-a-t-billy-reid
Home
Regnah Axe Hanger

Lets face it, there comes a time in every man's life when he just wants to put a hole in the wall. Your weapon of choice might be a fist or it might be a sledgehammer, but it happens. Some men act on it which inevitably leads to time-consuming drywall…

By Cooper Fleishman
regnah-hanger-1
Accessories
Fossil Terrain Bags

There are but a few companies that consistently deliver products we don't just think about buying - we actually do. Everyone's favorite tech fruit company is definitely on the list, but so is Fossil, mainly because of their bags. The latest collection, Terrain, features bags made of leather and canvas…

By Cooper Fleishman
fossil-bags-2
Gear
Barrel Stave Hammock

There are few pleasures in life that are greater than coming home from a long day, grabbing a beer and relaxing in a hammock, the only ones we can think of can be found in a book called The Kama Sutra. Every guy contemplates getting a hammock but by the time they…

By Mike Newman
barrel-hammock
Misc
Mustache Rides Card

A smart guy will keep a stock of cards handy for whatever holiday, celebration or event comes up.  Every situation possible is covered.  That being said, we can't think of any situation where this card is called for.  You sure as hell aren't passing it off as a Christmas card…

By Mike Newman
mustache-rides-card-1