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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Clothing
To A Tee: Declaration

Declaration was founded in 2009 by college roommates Kenn LoBianco and Joe Klepacki in Boston, Massachusetts — the very same city where over two centuries ago, the War of Independence was ignited, which ultimately lead to the birth of our nation. Using the American Revolution as their inspiration, Declaration Clothing…

By BSacco
t-a-t-declaration
Cameras
Dot for iPhone

When you go to a party you can either a) Party (obviously) or b) Spend the evening snapping pictures and capturing video.  As much as we love all our camera toys we also happen to love having a few beers and drawing on our passed-out buddy's face.  Thanks to Dot…

By Mike Newman
dot
Accessories
Timbuk2 Limited Edition Dolores Chiller 2

It's a well known fact that the only thing better than just drinking is drinking in public because it's just the right amount of naughty. Technically you could get arrested, but that's half the fun. (On that note, according to the lawyers we're obligated to say "Cool Material does not…

By Cooper Fleishman
timbuk2-dolores-chiller
Entertainment
Sonic Editions The Impossible Cool Photos

Try as we might, the likelihood of any of us ever being as cool as Lennon or McQueen or Connery or Ali (the list goes on) is pretty close to nil. Some might even say that it's impossible. These men, and women like Marilyn Monroe, Audrey Hepburn and Brigitte Bardot,…

By Cooper Fleishman
impossible-cool
Food
FUNSTON Fire-Pit/Ice-Chest

Whether it be 4th of July or just a random BBQ, in the summer - in the words of the prophet Andrew W.K. - when it's time to party we will party hard.  Summertime bashes have a tendency to last from early afternoon until TBD, and that TBD usually means a…

By Mike Newman
Funston-fire-pit