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What We're Buying
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
Justice – “Audio, Video, Disco”

There's a lot of work that goes into a Justice song before you end up hearing it on the radio, seeing it on television (or YouTube) and eventually getting it stuck in your head. Their latest, "Audio, Video, Disco," takes you through the whole process. We apologize in advance for…

By Cooper Fleishman
video-Justice-Audio-Video-Disco-th
Entertainment
Mini Weapons of Mass Destruction 2

When we got our hands on a copy of Mini Weapons of Mass Destruction we quickly unleashed hell on our office mates.  Now that we found a new job we're ready for a new workplace warfare manifesto to send some interns running for the hills when our coffee is slightly…

By Mike Newman
Mini-Weapons-of-Mass-Destruction-2
Phones
Juice Pack Reserve

Fact: We'll never be satisfied with the battery life of a phone. Even in some distant future we'll be like, "This thing only stays on for seven months?! What a piece of junk." When you've got Twitter feeds, pages of apps and texts to fire off your iPhone battery can die quicker…

By Mike Newman
Juice-Pack-Reserve
Entertainment
Buckycubes

You probably remember Buckyballs as the hot holiday toy for grown men this past year. They were the Tickle Me Elmo for dudes out of diapers. Now that you've spent almost a year additively playing with your collection, it's time to pick up (and probably never put down) a set of…

By Mike Newman
Buckycubes
Fashion
Mutewatch

If we had one wish we'd wish for a Aston Martin full of the women from Entourage.  If we had two wishes though we'd wish for that and more wrists so we could rock more watches.  We have a bit of a watch obsession.  The one we're buzzing about most…

By Mike Newman
Mutewatch