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Watches
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The Watch That Proves Toughness Has Always Been a Kind of Elegance

G-SHOCK didn’t just evolve into refinement. It’s been quietly building toward it from the start.

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Holiday
The Cool Material 2025 Holiday Gift Guides
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partner
How to Give the Gift of Pappy This Year (Even If You Can’t Get Your Hands on a Bottle)
Our Picks

Featured Stories

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Sports
The Best New Gear From Nike This Week

Pack your bags...

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Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

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partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery
By Travis Haley
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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It
By Lola Méndez
1
Sports
The Best New Gear From Nike This Week

Pack your bags...

1
Holiday
The Coolest Gifts for Drink Lovers for 2025

Give drink lovers gifts like these. And they'll make you good drinks in return. Win, win.

1
partner
Review: Nike x Hyperice HyperBoot – A Game-Changer for Foot Pain and Recovery

Check out our CM product review of the hottest product in wellness right now: the Nike x Hyperice HyperBoot. Spoiler alert -- it’s a gamechanger!

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Outdoors
The Best Gear for Life on the Trail, According to the Couple Who Wrote the Book on It

They've explored 10,000 miles together. Here are their essentials.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Partner
Partner

Feeling the Burn

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Sports
Sports

The Handsome Fan’s Style Guide to the NBA Finals

The Best Wheated Bourbons That Aren’t Pappy Van Winkle
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Drinks
Drinks

The Best Wheated Bourbons That Aren’t Pappy Van Winkle

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Partner
Partner

Hypershell X Review: The Future of Hiking Has Legs

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Partner
Partner

The Story You’ll Tell When Someone Compliments Your Shirt

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Watches
Watches

G-SHOCK’s 10-Year Pursuit of Perfection: The Fine Metallic Series Delivers Unseen Innovation

50 Books Every Man Should Read Before He’s 50
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Features
Features

50 Books Every Man Should Read Before He’s 50

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Sports
Sports

The Best New Gear From Nike This Week

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Watches
Watches

150 Years of Bulova: The Watch Documentary You Didn’t Know You Needed

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Watches
Watches

I Went Down a Nixon Watch Rabbit Hole. Here Are the 4 Most Surprising Details I Found

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The Latest

Clothing
Revamp Your Summer Style with Vilebrequin’s Eco-Chic Swimwear Collection

Unleash your inner trendsetter with Vilebrequin's High Summer 2023 collection. Known for their bold, statement-making swimwear, Vilebrequin's High Summer collection for 2023 reflects just that. Crafted from just north of 88% recycled and organic materials, responsibly sourced from the stunning Mediterranean region. Dive into the waves with confidence, as the…

By Pat McLaughlin
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Features
All Whiskey Lovers Should Add This Indian Spirit To Their Bar Cart

Welcome to Add to Bar Cart, where Cool Material’s writers and editors recommend the spirits that they’re enjoying most right now. Whiskey: the nectar of barley, the poetry of Celtic lore, an elixir as primal and earthy as the knotted wood that lends its flavor and color to the spirit.…

By Johnny Motley
DISTILLERY, GODAWAN (3)
Fashion
BMW Introduces ConnectedRide Smartglasses

While they haven't hit American soil yet, the BMW ConnectedRide smartglasses are starting to make waves in the motorcycle community. Not only do they offer riders a futuristic heads-up display that car manufacturers have been integrating into their ride, BMW Motorrad promises a safer, smoother experience for motorcyclists. Designed for…

By John A. Paradiso
BMW-Glasses-6
Fashion
Buck Mason Vintage Collection 2

Buck Mason has become one of our favorite menswear brands thanks to their timeless style and comfortable construction. While we admire their original products, we're just as impressed by their ability to curate exceptional gear. Today, Buck Mason is presenting the second drop of their handpicked vintage collection, a selection…

By John A. Paradiso
Buck-Mason-Vintage-Collection-2-1
Features
The Best Añejo Tequilas Under $100 Even Whiskey Drinkers Will Love

All tequila starts as an unaged blanco. Put it in a barrel for at least two months and up to a year, and you have a reposado. Both of these styles are the most popular for refreshing tequila cocktails like the margarita (and the many delicious margarita variations). Leave it…

By Christopher Osburn
Tequila-Feature