Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

1
Travel
The Case for Nashville as Your Next Golf Getaway
1
partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
1
partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

1
Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
2
What We're Buying
What We're Buying

The Cool Shop

1
3
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

1
4
Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
5
What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

1
7
Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

1
8
What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

1
9
Travel
Travel

The Hotel Redefining Charleston Charm

1
10
Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Contests & Give-Aways
Last Chance to Win Linus Limited Edition 3-Speed Bike (CLOSED)

As with any ride we purchase, we want our bike to be as stylish as it is functional. When we make that kind of investment, we plan on riding the thing into the ground. That means years of people seeing us and, if we don't choose wisely, years of embarrassment.…

By Mike Newman
GIVEAWAY-Linus-Limited-Edition-3-Speed-Bike
Entertainment
Mixtape: Lollapalooza 2012

Having a reason to spend one grueling weekend in Chicago trying to see fifty bands live is not something most normal consider a vacation. But let's face it, none of us are really all that normal. If you're going to Lollapalooza, here are a few tracks to get you pumped…

By Cooper Fleishman
mixtape-Lollapalooza-2012-647
Computers
Oculus Rift Virtual Reality Headset

There have been a lot of swings and misses when it comes to producing virtual reality headsets. The problem with most of these units has either been that they were far to expensive for an average consumer or they just didn't quite capture the feel of being fully immersed in…

By Mike Newman
Oculus-Rift-Virtual-Reality-Headset-th
Accessories
adidas Consortium ZX 500 OG

We've been waiting a long time for these adidas sneakers to hit stores. We're not kidding, we've been waiting since 1984. That was when the adidas ZX 500 running shoes first appeared on store shelves and now one of our all time favorite pairs of sneakers is back. Featuring the…

By Mike Newman
adidas-Consortium-ZX-500-OG-th
Drinks
Rx Label Flask

What's the prescription if you have a headache? Booze. What's the prescription if you're hungover and have to deal with loud relatives? Booze. What's the prescription if you have a fever? Booze . . . We would've also accepted, "More cowbell." For whatever ails you, you can always rely on your good friends Jack, Jim…

By Mike Newman
Rx-Label-Flask