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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Gear
Zombie Survival Kit

We're not going to try and bullshit you here, the zombie apocalypse is coming. Listen, we ran a few numbers and did other official type stuff and can now confirm we're going down in a bloodbath with some walkers. If you don't want to be the first to go, pick up this…

By Mike Newman
Zombie-Survival-Kit
Contests & Give-Aways
GIVEAWAY: Scrabble Typography Edition [Closed]

"What the hell is a 'Qanat?'" And so ends every single game of Scrabble we've ever played. No game is so utterly frustrating and yet addictively fun in the process. Taking our odd love of the written word to another level is this Scrabble Typography Edition designed by Drew Capener.…

By Mike Newman
Giveaway-Typography-Scrabble-01
Goods
Goods: Cut the Cord

One day we’re going to look back and laugh at the fact that we were once tethered to our electronic devices. “Cords,” we’ll say. “I remember those! I had one on my rotary phoning device.” In fact, right now we’re transitioning out of the cord-era. If you’re looking to start…

By Mike Newman
goods-cut-the-cord
Entertainment
The Vampire Combat Manual

Based on our studies of Blade (one of the finest in the canon, if you ask us), there are only really three things that are effective in combating vampires: garlic, silver and sunlight. Decapitation is also a popular choice, but come on, you're going to be dead if you're not…

By Cooper Fleishman
The-Vampire-Combat-Manual
Videos
Nitro Warriors

Any video that takes half a year to make but ends up shorter than a standard commercial break warrants some attention. This awesome toy car chase from Vanguard Pictures must have been painstakingly difficult to make, but the results are well worth the effort. Check it out and get the…

By Mike Newman
video-Nitro-Warriors-th