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What We're Buying
Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

Cool Trend: The Best Rugby Shirts Bring Prep and Personality to Fall Style

With nearly two centuries of history, these reinvented rugby shirts prove some classics never lose their charm.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
The Place Beyond The Pines Official Trailer

Have you seen Blue Valentine yet? If not, the movie is like a punch to the gut and may require you to go on some antidepressants after you watch it. Once you've sufficiently healed your wounds from the rawness of that flick, get set for the new movie from Derek…

By Mike Newman
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Home
Cassette Tape Coffee Tables

The floppy disk table we told you about before is pretty damn cool. But, if your nostalgic nerd side gets off a little more on the musical side of things, there's a new throwback table you're probably going to like even more. The 30min, 60min and 90min Cassette Tables from Tayble…

By Cooper Fleishman
Cassette-Tape-Coffee-Tables-3
Clothing
RC x Deus Zip Front Hoodie

Dropping a solid $200+ on a hoodie is something we would only do immediately after the holidays. Now that we've collected some cash on returns and a few checks from relatives, we are somewhat open to the idea of making such a purchase. The fine folks over at Reigning Champ have teamed…

By Mike Newman
RC-x-Deus-Zip-Front-Hoodie-1
Phones
JustMount iPhone Wall Mount

At its core, Just Mount is really just a big magnet that won't go all Breaking Bad on the data in your iPhone when you use it to hold your phone to the wall. Just think about that last part for a minute. Hold your phone to the wall. How…

By Cooper Fleishman
JustMount-iPhone-Wall-Mount-1
Entertainment
The Dark Knight Bookshelf

You might not be engulfed in the smell of rich mahogany like you would at Wayne Manor, but you can still store your hardcovers like a true Dark Knight fan. The Dark Knight Bookshelf is made to order (if you've got 290 bones to spend on a very small amount of book…

By Mike Newman
The-Dark-Knight-Bookshelf-1