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The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
1
What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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4
Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
5
Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
OD-11 Cloud Speaker

If you ask almost anyone what the most influential sneaker of all time is, they're probably going to say Nike Air Force Ones. If you didn't own a pair when you were little, you dreamed about it. If you did own a pair, you guarded those things with your life,…

By Cooper Fleishman
OD-11-Cloud-Speaker-1
Home
Quirky Sandables Moldable Sandpaper

Properly finishing a DIY project that involves wood is always a giant pain in the ass for one reason—sanding. It makes a giant mess that inevitably results in us getting yelled at. It's hard to get into tight or awkward spots on the project and that always leads to screwing…

By Cooper Fleishman
Quirky-Sandables-Moldable-Sandpaper-1
Home
Emma Hack Pop! Body Art

Pop art. Cartoon explosion style. Mostly naked women. There is literally nothing about Emma Hack's newest series of body art, Pop!, that we don't love. KAPOW! BOOM! POW! You're not even reading this any more, are you? Enjoy the pictures and check out more of her work here. [via If…

By Cooper Fleishman
Emma-Hack-Pop-Body-Art
Entertainment
Anatomy of an Audio Cassette Print

Remember back in school when they had that frog anatomy chart you had to stare at while attempting to dissect Kermit? Some bad memories. Normally, something like that wouldn't make for nice artwork to put on display in your home (unless you want your guests to think you're some kind of…

By Mike Newman
Anatomy-of-an-Audio-Cassette-Print-1
Drinks
Brooklyn Beans K-Cup Variety Pack

If you drink coffee, you have a favorite coffee spot. For most people, that favorite spot doesn't have bucks or an animal in the name. Unfortunately, if your favorite spot is anything like ours, it closes at a respectable hour because no one in their right mind drinks coffee after…

By Cooper Fleishman
Brooklyn-Beans-K-Cup-Variety-Pack