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What We're Buying
Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Why Iconic American Bootmaker Nicks Built Its New Line in Mexico

Simply Good Boots launched this week at $300. It’s all leather, it’s made in León, and the brand will be the first to tell you it isn’t a Nicks. That’s kind of the point.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Entertainment
The American Craft Beer Cookbook

We didn't need to get past the title of this book before we clicked the order button. 150+ different recipes based around American Craft Beer and pub food? Sold. From slow-cooked Dopplebock BBQ meatballs, to Crawfish Bordelaise (classic French sauce--we had to Google it, too), to chocolate Jefferson Stout cupcakes,…

By Cooper Fleishman
The-American-Craft-Beer-Cookbook
Videos
The Secret Life of Walter Mitty Trailer

You may never have seen the 1947 Danny Kaye movie, "The Secret Life of Walter Mitty," but chances are you could relate to the plot. Guy living a mundane life fantasizes about being a hero. Well, here's your first look at the remake starring Ben Stiller (he also directs it)…

By Mike Newman
video-Secret-Life-Walter-Mitty-Trailer-th
Clothing
Protos 3D Printed Eyewear

If you wear glasses, you know the difficulty that comes with finding a pair of frames that looks good on you. The fact of the matter is, mass-produced frames aren't meant to be perfect on everyone. Protos can fix this problem by tailoring a pair of 3D printed glasses exactly…

By Mike Newman
Protos-3D-Printed-Eyewear-1
Features
The Stories Behind Car Logos

Did you ever wonder what those curious pieces of metal adorned to the front your favorite cars mean? We are talking about the logos, the all-encompassing symbols of the brand. Sure some are easier than others to figure out. For example, if the Ford logo leaves you scratching your head…

By Kevin McCauley
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Tools
Ellepi Vintage Stapler

If you want to add a bit of personality and uniqueness to your office, check out this vintage stapler from Ellepi. The company, which is located in Cologno Monzese (right outside of Milan), crafted this metal stapler to standout among the standard Swinglines of the world. Each measures 6.25" x…

By Mike Newman
Ellepi-Vintage-Stapler-1