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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Audio
The Clash – Sound System (Box Set)

We honestly don't remember the last time we bought a CD. With MP3s and streaming services, the end of the compact disc seems near (if it hasn't already really happened). All that said, this new Clash retrospective might actually be worth a purchase. The 12-disc set includes remastered studio recordings,…

By Mike Newman
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Drinks
Founders Sweet Repute Barrel-Aged Wheat Wine

If there is one thing the guys over at Founders know, it's barrel-aged beverages. Their Kentucky Breakfast Stout and Canadian Breakfast Stout are two of the greatest beers to ever pass our lips. Now they're taking their skills to something a little different and seriously exciting. Sweet Repute is their…

By Mike Newman
Founders-Sweet-Repute-Barrel-Aged-Wheat-Wine-1
Entertainment
Home Is Where You Park It

There is something terrifying yet completely exhilarating about getting a van and leaving it all behind. Simply pack up, wave goodbye and hit the road. "Home is Where You Park It" is a hard cover coffee table book filled with van and camper porn. Foster Huntington left his job in…

By Mike Newman
Home-Is-Where-You-Park-It-1
Drinks
Game of Thrones Shot Glasses

In approximately eight months, one of the few other TV shows worth watching returns to the airwaves. Lots of characters are dead, and others have been recast. Plenty of other plot points have gone to complete shit. If we're being completely honest, it's even a bit hard to follow.  But…

By Cooper Fleishman
Game-of-Thrones-Shot-Glasses-3
Gear
Prometheus Quick-Release Flashlight

Using a tiny flashlight attached to your keys comes with the annoyance of jangling your keys around anytime you try to shed light on something. The Prometheus Beta-QR Flashlight is a simple solution. The quick-release flashlight is a seriously powerful LED light that you can easily detach from your key…

By Mike Newman
Prometheus-Quick-Release-Flashlight-1