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Lifestyle
In Defense of the Humble Municipal Golf Course

In Defense of the Humble Municipal Golf Course

Some of the best things about golf can be found at your local muni.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

1
What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Videos
Her – Official Trailer

We're not sure how we missed this trailer when it came out a couple months ago, but we're sure glad we stumbled upon it. "Her" is the story of a lonely man who falls in love with a female voice created by a super intelligent operating system. Joaquin Phoenix looks…

By Mike Newman
her
Videos
Street Artists Cover An Entire Warehouse

What happens when you give four street artists free rein over an entire empty warehouse? A whole lot of awesome. This time-lapse video features Sofles, Quench, Fintan Magee, and Treas as they turn an enormous building into one insane work of art. We're not sure how long it took to…

By Mike Newman
sofles-limitless
Drinks
The Meter Makes Carrying Lots of Beer Easy

If you've ever hosted a party for some of your lazy-ass friends, The Meter is for you. The Meter, which is available in a few different sizes, makes carrying loads of beer and booze over to the table easy. The original design holds 10 long neck bottles and there are…

By Mike Newman
meter-of-beer
Drinks
Buy a Bottle of Beer That Survived The Hindenburg Disaster

You think getting your hands on some Sam Adams Utopias is pricey, check out this bottle of Lowenbrau. Of course, it's not just your average bottle from the German brewery, this guy is one of six unopened bottles that somehow survived the Hindenburg disaster. The bottle is headed to auction…

By Mike Newman
hindenburg-beer
Contests & Give-Aways
Cool Material’s Big Ass Giveaway

This year's Big Ass Giveaway is bigger (and assier?) than ever. We're giving away over $2200+ worth of seriously awesome prizes to ease your holiday spending woes. Besides one of the sharpest looking speakers to come out this year, the Marshall Stanmore, we selected some of our favorite products from…

By Mike Newman
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