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Features
Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Wrangler and Imogene + Willie Are Making Old-School Denim Feel New Again

Two generations of American denim makers come together to prove that great design doesn't have to stand still.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
Is Williamsburg the Most Underrated Golf Destination in America?
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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Travel
Travel

Is Williamsburg the Most Underrated Golf Destination in America?

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Home
Vargo Has Three Different, Versatile, Swing Blade Tools

Razorblades are the one of the best options available when it comes to cutting just about anything, so it makes sense that that's exactly what is at the core of these new Vargo tools. The only problem with razorblades is that you can never seem to find them when you…

By Cooper Fleishman
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Cameras
360 Fly Camera Captures Life In All Angles

The 360 Fly Camera is like nothing you've ever seen before. It captures things even the human can't see because it's constantly taking video in 360 degree horizontal by 240 degree vertical--which makes it the widest viewing camera in the world. You can carry it, or mount it to tripods,…

By Cooper Fleishman
360fly
Features
8 New Apps You Should Know

Instead of wading through the massive amount of new app releases searching for a diamond in the rough, check out some of these. This is a collection of our favorite new apps for both iOS and Android for your downloading pleasure. Minibar Delivery - iTunes Themer - GooglePlay Sooshi -…

By Mike Newman
new-apps-you-should-know-cover
Clothing
Wear This: Barron Cuardo from Effortless Gent

Each week, we turn to one of our favorite style bloggers or men's fashion insiders to put together a solid outfit. LL Bean Mackworth Trench Coat - $249 Florsheim Men's Veblen Oxford - $74+ J.Crew Heathered Cotton Hoodie - $90 Hamilton Field Officer Mehcnical - $695 Tanner Goods Standard Belt…

By Cool Material Guest
wear-this-barron-cuardo-main
Lifestyle
Heritage: Eric Singer

My whole life growing up as a maker of things, I never really followed any rules or learned the right way of doing something. I would pick up a tool and not know what it was or what it was for, although I’d still use it in whatever way I…

By Cool Material Guest
eric-singer-heritage-hero