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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Transportation
The Kawasaki Ninja H2R Is the Most Powerful Motorcycle Ever Produced

Sometimes things are made just to look nice. A little spit-shine here, some bright colors there, and you've got something to wow the eyeballs. But when you get up close, you realize there's nothing else to it. It would be easy to think that of the recently announced Kawasaki Ninja H2R.…

By Mike Newman
ninja5
Videos
Interstellar – Official Trailer #3

Normally, a third trailer for a movie would seem excessive, but we're so geeked for Interstellar that we'll gladly welcome as many trailers as they want to throw at us. In the latest one for the Christopher Nolan space flick, we get to see an otherworldly tidal wave, some sort of walking…

By Mike Newman
intersteltrailer
Transportation
The Ducati Scrambler Returns After 40 Years

Well, hello there old friend. After 40 years,  Ducati has slapped the Scrambler name back on one of their bikes. The 2015 Ducati Scrambler is a modern version of the bike from the '60s and '70s that blends a retro feel with a bit of a contemporary design. Available in four different…

By Mike Newman
duc2
Clothing
Chrome WARM Collection Is Insulated & Reversible

If all of the different cool pieces of gear from Chrome have anything in common, it's that they're all built to take a beating. The new WARM collection is designed in kind, but it beefs up previous clothing offerings from the brand with a few new key features. Most importantly,…

By Cooper Fleishman
chrom3
Videos
Nixie – The First Wearable Camera That Can Fly

If you're saving wrist space for the Apple Watch, you might have to free up the other wrist for Nixie. Nixie is the first wearable camera that can fly, and it can be carried around strapped to your wrist just like a watch. When you take it off, it unfolds…

By Mike Newman
wearablecamthumb