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Travel
There’s a Lot More to Walmart’s Hometown Than Walmart

There’s a Lot More to Walmart’s Hometown Than Walmart

From Frank Lloyd Wright architecture to world-class mountain biking, Bentonville, Arkansas, is full of surprises.

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What We're Buying
Black Book: 12 Products Our Editors Loved in September 2026
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partner
VESSEL Solved One of the Most Annoying Things About Your Golf Bag
Our Picks

Featured Stories

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

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What We're Buying
We Did a Little Sole Searching for Pickup Season
By Cool Material
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What We're Buying
The Secret to Perfectly Messy Hair
By Cool Material
The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
Travel
Cool Destination: The Ultimate Puerto Vallarta Guide

Our favorite places to stay, eat, drink, explore, and linger in one of Mexico's most captivating beach towns.

1
What We're Buying
We Did a Little Sole Searching for Pickup Season

Your basketball shoes might be ready for the court. But are your feet?

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What We're Buying
The Secret to Perfectly Messy Hair

The perfect balance of polished and undone, without the crunch, grease, or obvious effort.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Cool Material 2026 Fall Style Guide
The Cool Material 2026 Fall Style Guide
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What We're Buying
What We're Buying

The Cool Material 2026 Fall Style Guide

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3
Partner
Partner

How to Serve Great Cocktails Without Missing Your Own Party

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What We're Buying
What We're Buying

A Better Way to Bring the Shade

My Blind Date With Victoria at the Presidents Cup
My Blind Date With Victoria at the Presidents Cup
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Lifestyle
Lifestyle

My Blind Date With Victoria at the Presidents Cup

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
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Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
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Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
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Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Food
Skull-Shaped Japanese Sugar Cubes

Having a spot of tea doesn't sound like the most badass experience. It's not usually the precursor to a wild brawl or a death-defying bike ride. With these Skull-Shaped Japanese Sugar Cubes, you can up the intensity of your next cup of coffee or tea whether you want one lump…

By Mike Newman
cub1
Clothing
Wear This: Michael Tesoriere of Average Man Fitness and Style

Each week, we turn to one of our favorite style bloggers or men’s fashion insiders to put together a solid outfit. COS Black Padded Parka - $221 New Balance 620 in Black - $124 H&M Denim Jacket - $50 Cause & Effect Copper Cuff - $40 Alex Mill Cashmere Black…

By Cool Material Guest
michael-tesoriere-wear-this-hero
Tech
The HTC RE Camera Challenges the GoPro

Even though it looks like a periscope for a toy sub, the new RE camera from HTC is actually an action camera with its sights set on the GoPro. HTC clearly designed it to be as straightforward and simple to use so it would appeal to the widest audience. It can…

By Mike Newman
htc1
Gear
The KeyDisk 2 Holds up to 9 Keys

As much as we talk about paring down your everyday carry, if you're the kind of guy who needs to carry around a mess of keys like a janitor, there's little you can do. With that in mind, we present the KeyDisk 2. It's slim and lightweight and able to…

By Mike Newman
key5
Home
Rumpl Blankets Are Made From Repurposed Puffy Jacket Material

When a cold wind blows over you in the heart of December, few things keep you feeling as insulated as a puffy winter jacket. Rumpl has repurposed the material used for those jackets and for high-end sleeping bags and made a series of blankets that deliver the same warmth and comfort.…

By Mike Newman
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