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What We're Buying
Where Broken Guitar Strings Get a Second Act

Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

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Travel
The Case for Nashville as Your Next Golf Getaway
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partner
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
Our Picks

Featured Stories

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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

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What We're Buying
7 Essentials from Filson’s Warm-Weather Shop
By Cool Material
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Lifestyle
The Anti-Algorithm Guide to Discovering New Music
By Cool Material
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partner
The $1,200 Sneaker Giveaway ​

Win a pair of handcrafted Crown Northampton Yardley GAT sneakers, a matching cardholder, and a handmade shoe tree.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

1
What We're Buying
7 Essentials from Filson’s Warm-Weather Shop

For the beach, the lake, the trail, and wherever you like disappearing to on summer weekends.

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Lifestyle
The Anti-Algorithm Guide to Discovering New Music

Streaming made music infinite. Which made discovery harder. Here’s how we’re finding our way back.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

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Travel
Travel

America’s Most Historic Golf Trip

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

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What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

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Sports
Sports

The Best New Gear From Nike This Week

The Cool Shop
The Cool Shop
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What We're Buying
What We're Buying

The Cool Shop

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
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Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

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Travel
Travel

The Luxury Lover’s Guide to Puerto Vallarta

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What We're Buying
What We're Buying

The Nike Chapter of My Summer Story

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Travel
Travel

The Hotel Redefining Charleston Charm

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Lifestyle
Lifestyle

Wild Turkey’s New ‘Cheesy Gold Foil’ Release Is a Tribute To a Collector’s Classic

From Our Partners

The Latest

Transportation
Jaw-Dropping Custom Honda Cafe Racer

Based on a Honda CB1100, and designed by French designer Dimitri Bez to combine raw technical elements with clean lines, this is easily one of the cleanest, prettiest, jaw-dropping cafe racers we've ever seen. The tank and saddle are a single block of polished aluminum that pops against the frame…

By Cooper Fleishman
hondamoto2
Tech
The First Commercial for the Apple Watch

To go along with all the details that were finally released about the Apple Watch, we were also greeted with the first commercial for the new device. In typical Apple fashion, it's packed with a brilliant white background and track that will skyrocket to the top of iTunes in a day.…

By Mike Newman
applewatchvid
Tech
Apple Watch – More Details + Order Info

Apple teased us last year with the unveiling of the Watch. While it looked sleek and exciting, Tim Cook and Co. left out a lot of important details. Well, now we have them. For starters, battery life should be around 18 hours based on typical use. While not ideal, this…

By Mike Newman
awatch1
Tech
The New Apple MacBook Is the Thinnest Ever

While the Watch was the highlight of today's Apple presser, the new MacBook should not be overlooked. Apple's new notebook is thinner (just 13.1 mm at its thickest point), lighter (just 2 lbs), and packed with more battery power (35% more battery life) than previous models. And these are just…

By Mike Newman
macbook2
Food
Whisky Creates Amazing Artwork at the Bottom of a Glass

Spend a night drinking scotch and you'd be forgiven for going to bed (passing out) without cleaning your glass. And if you do so, you'll probably find a wild pattern sitting on the bottom of that tumbler the next morning. Photographer Ernie Button used this as inspiration for his series "Vanishing Spirits."…

By Mike Newman
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