Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe
Travel
1

Is Williamsburg the Most Underrated Golf Destination in America?

More than a dozen championship courses, legendary designers, great resorts, and plenty to do after 18 holes make a compelling case.

1
partner
How to Serve Great Cocktails Without Missing Your Own Party
Our Picks

Featured Stories

What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival
By Lanny Fuller
5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back
By Cool Material
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary
Videos
What to Watch Before Nathan Fielder’s Elizabeth Holmes Documentary

Consider this your homework before You Can See Everything arrives October 16.

The Cool Shop
The Cool Shop
What We're Buying
The Cool Shop

What I'm buying, wearing, and using, this week.

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
Travel
Inside the 35th Kentucky Bourbon Festival

Bourbon has never been bigger. And somehow, it still has secrets.

5 Host Gifts That Will Get You Invited Back
Guides
5 Host Gifts That Will Get You Invited Back

Hosting is a laborious and often thankless task. Be a better house guest with one of these gifts that go beyond the cliché bottle of wine.

Steals

The best deals and offers on the web

Editors' Picks

A curated selection of our favorite gear

Must-Reads

Our team’s top picks

1
1
Travel
Travel

Puerto Vallarta Beyond the Beach: A Journey Through Art & Culture

The Future of Bourbon Is Behind This Door
The Future of Bourbon Is Behind This Door
2
Lifestyle
Lifestyle

The Future of Bourbon Is Behind This Door

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
3
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Wears My Beer: Duluth Trading Co. x Miller High Life Collection
Wears My Beer: Duluth Trading Co. x Miller High Life Collection
4
What We're Buying
What We're Buying

Wears My Beer: Duluth Trading Co. x Miller High Life Collection

Inside the 35th Kentucky Bourbon Festival
Inside the 35th Kentucky Bourbon Festival
5
Travel
Travel

Inside the 35th Kentucky Bourbon Festival

Cool Destination: The Ultimate Puerto Vallarta Guide
Cool Destination: The Ultimate Puerto Vallarta Guide
6
Travel
Travel

Cool Destination: The Ultimate Puerto Vallarta Guide

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
7
Watches
Watches

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000

Cool Party: Our End of Summer Hosting Guide
Cool Party: Our End of Summer Hosting Guide
8
Lifestyle
Lifestyle

Cool Party: Our End of Summer Hosting Guide

Finding Nature and Nurture in Puerto Vallarta
Finding Nature and Nurture in Puerto Vallarta
9
Travel
Travel

Finding Nature and Nurture in Puerto Vallarta

1
10
What We're Buying
What We're Buying

The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

From Our Partners

The Latest

Fashion
Weekly Style Finds

Sifting through menswear trends and labels is too much for the average guy. Why would you want to spend your day researching when you know 99% of the things you’d find you’d never wear? A better option: Weekly Style Finds. Each week we’ll bring you some of our favorite new…

By Mike Newman
weekstyleheader
Transportation
GM Is Restoring the 1 Millionth Corvette, Which Fell in a Sinkhole Last Year

In February of last year, a 40-foot sinkhole opened under the National Corvette Museum in Kentucky. Measuring up to 30 feet deep, the sinkhole swallowed up a handful of prized Corvettes. One of those precious rides was a white 1992 LT1 convertible—the 1 millionth Corvette ever produced. Of all the cars…

By Mike Newman
vette1
Home
LEGO Ideas Toyota Landcruiser 40 Series Concept

The classic Toyota Landcruiser is an iconic ride that perfectly bridges the gap between the utilitarian and the stylish. This LEGO Ideas submission from Matthew Inman can't be driven around the outback, won't transport cargo and would look awfully funny sitting in your driveway... but his 1,700 piece submission is…

By Cooper Fleishman
landcruise
Food
Orange Vessel Co. Growlers

Orange Vessel Co. makes growlers, and only growlers, that are produced with the same attention to detail, style and craftsmanship that you'll find in the craft beer you'll eventually fill it with. In order to make your beer transportation vessel perfect, Orange Vessel went through hundreds of sketches, models and…

By Cooper Fleishman
orange1
Gear
The All Black EDC Kit

You don’t have to sacrifice style in your quest for functional everyday carry gear. The All Black EDC Kit brings some stealth vibes to your handy accessories. Equipped with five tools—Nano Cache Short, Key Knife, Shard Keychain Tool, INOVA XS Flashlight, and an R-10 Keyring—the covert kit covers you in…

By Mike Newman
all-black-edc-kit