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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

Sneaker Freaker Asics “Alvin Purple”

Asics have been around for significantly longer than you have been wearing shoes. Actually, Asics have been around for longer than even your dad has been wearing shoes. After making shoes for going on half a century you'd think the people at Asics would have learned a thing or two…

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Timbuk2 Snoop Camera Messenger Bag

So you're bumming around the streets of LA on your fixie when all of a sudden random celebutante whatsherface gets out of her new Aston Martin Rapide and you get a little more than you bargained for in the hair down there department. What do you hotshot? What do you…

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Eleven Eleven Watch

In case you've been ignoring the fashion world as of late (who can blame you), camo is kind of a big deal again. You can get camo versions of a: bow tie, shoes, sneakers, socks, button downs, jackets, and just about everything else you find when you open your closet…

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To A Tee: 5&A Dime

San Diego store, 5&A Dime is a well known purveyor of street wear for men and women. Their online store features full collections, including a pretty awesome selection of t-shirts for guys. Their own brand of the same name boasts unique designs and logos that offer something other than the…

By BSacco
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Phosphor World Time Slim E-Ink Watches

The original Phosphor E-Ink watches apparently weren't sophisticated enough for some people. Apparently color-changing, e-ink displays just felt a little too Kindle-y in their iPad-ian worlds. Phosphor has a new round of E-Ink watches called the World Time Slim that allows you to feel like you're in two places at…

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