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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

The Coolest Father’s Day Gifts of 2026
Fashion
The Coolest Father’s Day Gifts of 2026
By Cool Material
1
Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

By Beau Hayhoe
1
Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

By Cool Material
1
Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

By Cool Material
Clothing
Billy Reid Black Hunting Shirt

We're big fans of stuff that looks good, is versatile, and involves weaponry - particularly when you can wear it on your person. But sometimes a man just wants to be comfortable. Billy Reid just gets us, which is why we love the Hunting Shirt so much. Does it have…

By Cooper Fleishman
billy-reid-shirt
Fashion
KR3W Halo 2 Watch

For the record, we definitely did NOT find this watch while searching for a commemorative Master Chief edition Halo timepiece to wear to a Halo tournament give to our thirteen year-old brother. Sometimes even the most random searches can turn up Internet gold - even if it's clear. The KR3W…

By Cooper Fleishman
halo-2-watch
Clothing
To A Tee: Halloween Edition

We can't blame you for not wanting to go out in full costume. It's expensive, it's a lot of work, and behind some obtrusive mask how could you possibly check out all those sexy nurses and pant-less Ladies Gaga? Just grab one of these from Crazy Dog T-Shirts. They make…

By BSacco
halloween-tees
Fashion
John Varvatos 10th Anniversary Fragrance

10 years. Right now, the only thing you've been interested in for 10 years that isn't blood related is your dog and you can't have an anniversary with your dog - at least not in this country. It should come as no surprise then that 10 years of anything is…

By Cooper Fleishman
john-varvatos-10th-fragrance
Clothing
Need Supply Co. Down Vest

Two things occured to us when we saw Need Suuply Co.'s down vest. First, yes, we would like to have it. Second, it's going to be pretty tough to make it through this description without making a Back to the Future joke. To speak to the first one, a good…

By Wylie Overstreet
woolrich-vest