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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
An Ode To Kapital, One of the Coolest Brands in Japanese Menswear

On a recent visit to Tokyo, I fell in love with the cult-favorite label.

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Fashion
The $95 Sneakers Your Fashion Friends Will Ask You About

The retro-inspired runners that got us out of a style rut.

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Fashion
Black Book: 10 Products Our Editors Loved in April 2026

The products our editors have been obsessed with in April 2026.

New Balance for J. Crew 1400 Sneakers

Comfort and style don't have to be mutually exclusive. We're men. That means we get to let football dictate Sunday plans and wear gym shoes whenever possible. It doesn't mean we have to be uncomfortable whenever we actually put on shoes just because we want to look good. Now, with…

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His Trunks Underwear

Schweaty Balls. Mr. Happy. Tastes Great. Or, simply, Dick. Men have lots of ways to refer to their junk - some of them more obvious than others. His Trunks capitalizes on our love of junk names and metaphors to take some of the guesswork out of that weird awkward stage…

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Kenneth Cole Round Stitched Watches

Justin Bieber having a career. Tiger Woods being faithful. Christina Hendricks being single. Putting a square peg into a round hole. All things that are supposedly impossible... unless you're Kenneth Cole. The Kenneth Cole Round Stitched Watch starts with a round steel case (black or silver) and a black or…

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New Balance MS574 BK Sonic

The extent of our sewing knowledge ends at repairing buttons undone too forcefully during "business meetings" which is exactly why we aren't in the sneaker business. Welding on the other hand is something we can totally get behind. Apparently the people at DDC Labs and New Balance decided their seemingly…

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J. Crew Crescent Down Works Vest

According to GQ, down vests are no longer just the realm of construction workers and fishermen. When it comes to style, you could do a lot worse than the only paper magazine that most men still read. It works with sweaters and jackets and button downs and pretty much everything…

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