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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy
By Cool Material
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Fashion
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

By Cool Material
The Cool Shop The Cool Shop
Fashion
The Cool Shop

What I'm buying, wearing, and using, this week.

By Lanny Fuller
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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

By Cool Material
Fashion
Vaer Automatic Watches

The Vaer brand started back in 2015 in Los Angeles by a couple of guys who wanted to create a well-made classic everyday timepiece that would look just as good with a nylon Nato strap as it did with a handsome leather band, and they wanted it to be affordable.…

By Amos Kwon
Vaer-Automatic-Watches-4
Fashion
Marlon Brando’s Rolex GMT-Master from ‘Apocalypse Now’ Has Resurfaced

There are quite a few iconic men that have worn equally iconic watches throughout the course of history. We even put together a feature titled Famous Watches and the Men Who Owned Them that outlines a quite a few, including Buzz Aldrin's Omega Speedmaster he wore to the moon. Ten…

By Cooper Fleishman
Marlon-Brandos-Rolex-GMT-Master-from-Apocalypse-Now-Has-Resurfaced-1
Fashion
Timex x YMC MK1

No longer relegated to just the wrists of triathletes and nerds, Timex can now be counted as the most affordably stylish brand in the horological world thanks to handsome collaborations and new versions of classics. Timex and British label YMC (You Must Create) now bring you a special version of…

By Amos Kwon
Timex-x-YMC-MK1-1
Accessories
New Balance 990v2

Grey New Balance classic running shoes are iconic, especially in 990 form from the '80s and whose silhouette will never go out of style. Now, the brand has released its 990v2 in Grey/White as part of its fresh 9'X series that celebrates the 990 running shoe's 35-year heritage. The design…

By Amos Kwon
New-Balance-990v2-1
Fashion
Oris’ Ocean Trilogy Watches Highlight The World’s Ocean Plastics Problem

From the beginning, Oris has been making unique timepieces while also being ecologically friendly with their use of sustainable materials and manufacturing techniques. Their efforts restore, protect and clean the world's oceans and conserve the many vital life forms they contain. The Ocean Trilogy which consists of 3 watches--Great Barrier…

By Cooper Fleishman
oris-cm-sp-7-8-2