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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

The Cool Shop The Cool Shop
Fashion
The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

Unimatic x BIOTOP U1-BTP

Italian watch brand Unimatic has been able to consistently deliver high-quality but affordable boutique timepieces since it bombed the watch scene with its Modello Uno U1-A back in 2015. Since then, they’ve introduced several new models, both meca-quartz and mechanical automatic, and they’ve also done unique limited-run collabs with the…

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Mizzen + Main Leeward Shirts Are Ideal for Casual Friday

We love Casual Friday as much as the next guy, but it's not a pass to walk into the office looking like you're wearing pajamas. You want a shirt that's comfortable, easy-wearing and stylish--without sacrificing the crisp, traditional look of a button-down. You want a Mizzen + Main Leeward Shirt.…

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Amazon Prime Day 2019 [Updating Regularly]

Amazon Prime Day is back again to bring you another iteration of "Black Friday in July" with steep discounts on, well, pretty much everything. Yes, there will be a lot of junk on sale that the Internet will endlessly deride Amazon for with clever hashtags, but there will also be…

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Nike Air Max 1 “Sketch to Shelf” Pack

The Air Max 1 is an iconic running shoe that easily qualifies as a hip lifestyle footwear staple. Now, the brand has created a “Sketch to Shelf” Air Max 1 pack that nods to Tinker Hatfield’s design before its release back in 1987. The very aesthetic comes straight from Hatfield’s…

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Stadium Goods Ultimate Sneaker Collection

Sneaker aficionados rejoice. A partnership between Sotheby’s and Stadium Goods has resulted in the Ultimate Sneaker Collection, a museum-worthy collaboration that contains some of the world’s rarest sneakers… just not necessarily in your size. The collection contains precious footwear such as a 1972 Nike Waffle Trainer “Moon Shoe” ($160,000), the…

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