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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

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Fashion
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

The Cool Shop The Cool Shop
Fashion
The Cool Shop

What I'm buying, wearing, and using, this week.

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Fashion
The Luxury Lover’s Guide to Puerto Vallarta

This coastal Jalisco town has long attracted artists, celebrities, and discerning travelers. Here's how to do it right.

The Real McCoy’s Aviator Kit Bag

The aviator kit bag was originally designed to be used by paratroopers as a place to stuff their parachute after a successful landing. With it's wide opening and shorter design, it grew to become way more popular than the traditional duffel bag because it was easier to carry and access…

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Xeric Teamed up with NASA for 50th Anniversary Apollo 11 Watches

Xeric watches have always been bold, unique and stylish, but their newest watch is absolutely otherworldly. Xeric teamed up with NASA to create watches for the 50th Anniversary of Apollo 11. The dial features a star map of the constellations surrounding Trappist-1. The grill references the ISS cupola window to…

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Batch’s Seeker Shirt Redefines Summer Style

We demand a lot from our shirts, which is why we like the shirts that come from Batch. Batch makes shirts that are durable, stylish, and well-built (by hand!)--without the hefty price tag. Case in point: Batch's Seeker Short Sleeve Utility Shirt. Equal parts rugged yet refined and stylish yet…

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adidas Y-3 Raito Racer Triple Black

If Ninjas wore sneakers, they might just don the Y-3 Raito Racer. As part of a collaboration between Japanese avant garde fashion designer Yohji Yamamoto and the three-stripe brand, the Y-3 Raito Racer gets mostly black coloring this time around after two previous models, a black/white and an all-white version.…

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The adidas Archive

Our first pair of three-stripe adidas shoes was red and white Rivalry high-top basketball shoes, and they were superb. Hell, had we known how legendary the brand would become, we would've saved 'em. The adidas brand has now been around for nearly a century, and its offerings from shoes to…

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