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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Fashion
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
1
Fashion
The Summer Edit: 10 Pieces That Make Getting Dressed Ridiculously Easy

The smartest summer wardrobes aren't the biggest ones. They're the ones where every piece works with every other piece.

By Cool Material
Where Broken Guitar Strings Get a Second Act Where Broken Guitar Strings Get a Second Act
Fashion
Where Broken Guitar Strings Get a Second Act

Inside FRET12, the Chicago shop turning rock ’n’ roll culture into clothes, art, live sessions, beer, and more.

By Beau Hayhoe
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Fashion
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
Accessories
adidas Y-3 Raito Racer Triple Black

If Ninjas wore sneakers, they might just don the Y-3 Raito Racer. As part of a collaboration between Japanese avant garde fashion designer Yohji Yamamoto and the three-stripe brand, the Y-3 Raito Racer gets mostly black coloring this time around after two previous models, a black/white and an all-white version.…

By Amos Kwon
adidas-Y-3-Raito-Racer-Triple-Black-1
Accessories
The adidas Archive

Our first pair of three-stripe adidas shoes was red and white Rivalry high-top basketball shoes, and they were superb. Hell, had we known how legendary the brand would become, we would've saved 'em. The adidas brand has now been around for nearly a century, and its offerings from shoes to…

By Amos Kwon
The-adidas-Archive-1-new
Fashion
Unimatic x BIOTOP U1-BTP

Italian watch brand Unimatic has been able to consistently deliver high-quality but affordable boutique timepieces since it bombed the watch scene with its Modello Uno U1-A back in 2015. Since then, they’ve introduced several new models, both meca-quartz and mechanical automatic, and they’ve also done unique limited-run collabs with the…

By Amos Kwon
Unimatic-x-BIOTOP-U1-BTP-1
Clothing
Mizzen + Main Leeward Shirts Are Ideal for Casual Friday

We love Casual Friday as much as the next guy, but it's not a pass to walk into the office looking like you're wearing pajamas. You want a shirt that's comfortable, easy-wearing and stylish--without sacrificing the crisp, traditional look of a button-down. You want a Mizzen + Main Leeward Shirt.…

By Cooper Fleishman
mizzenandmain-cm-if1-7-16
Entertainment
Amazon Prime Day 2019 [Updating Regularly]

Amazon Prime Day is back again to bring you another iteration of "Black Friday in July" with steep discounts on, well, pretty much everything. Yes, there will be a lot of junk on sale that the Internet will endlessly deride Amazon for with clever hashtags, but there will also be…

By Cooper Fleishman
Prepare-Yourselves-Amazon-Prime-Day-Starts-on-Monday