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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
Fashion
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

Rancourt & Co. The Coggins ‘Sawtooth’ Shoe

Lewiston, Maine-based Rancourt & Co. has been designing exquisite men's shoes for years. And the New England brand announced a collaboration with author and style expert David Coggins on a pair of rugged moccasins perfect for the frigid months in Maine. These loafers sport a Horween’s Natural Chromexcel upper, an…

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Bravo Sierra Makes All-In-One Cleansers That Actually Have You Covered Head-To-Toe

Brave Sierra is changing men's grooming for the better with multi-use products enriched with coconut, shea butter and oat flour in 4 designer scents that are better than anything else on the market. With a product development process that involves actual field-testing, Made in the USA production with clean, effective…

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The 12 Best Watches For Summer 2022

Now that summer is officially here, it's time to break out your style palette that's more liberated and laid-back. You can easily get away with garb and accessories that are more colorful, playful, and adventurous than those you might choose during the colder months of the year. It's not just…

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Reigning Champs x Prince Tennis Apparel Collection

With Wimbledon in full swing and the rise of tennis gear in modern fashion, it's no surprise that Reigning Champs has teamed up with Prince, a legend of the sport, for a limited collection of tennis gear and apparel. The 10-piece capsule recalls Prince's early design language, capturing the retro…

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The Smoll Leather Wallet

Origami, by itself, is a fascinating art form that I’ve always admired. So imagine my surprise when I find a wallet on Kickstarter use the principles of origami for their wallets. Introducing Smoll, a company who has ingeniously found a way to create a super-stylish wallet out of one piece…

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