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Fashion

The latest in men's fashion: trends, products, shopping, and style tips from Cool Material editors.

These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans
Fashion
These $228 Vintage NFL Hoodies Aren’t for Fair-Weather Fans

Greyson's limited-edition collection brings old-school style and premium craftsmanship to 17 NFL teams.

Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear
Fashion
Nearly Two Decades Later, Outlier Is Still Changing the Face of Menswear

The ultra-innovative brand is making clothes for generations ahead, using remarkable materials and taking on climate change.

The Cool Material 2026 Fall Style Guide The Cool Material 2026 Fall Style Guide
Fashion
The Cool Material 2026 Fall Style Guide

Our favorites for fall. Your shortcut to style.

Sixty Years of James Bond Live Auction

Call off the dogs, dammit. All our money is going here. EON Productions of Bond films fame is launching the 007 auction of all auctions. This fall, EON and Christie's will put up 25 lots for auction that celebrate 60 years of James Bond awesomeness. They include costumes, props, watches,…

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Perrelet Makes a Swiss Watch Unlike Anything You’ve Ever Seen or Worn

Swiss watchmaking manufacturer extraordinaire Perrelet is renowned for their original creations that combine animated dials with Swiss precision. Their latest release is the iconic Turbine model that renews, adapts and reinvents previous releases with an innovative carbon fiber case, rainbow-colored dial and improved water resistance to create a timepiece that…

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Mr. Porter X Unimatic Limited Edition Modello Uno

One of our favorite watch brands is taking to the end of summer with a splash of color. Unimatic has collaborated with men's style site Mr. Porter to take a blacked-out Unimatic Modello Uno, Ref No. U1S-MN, and added three strap colors to the mix: Miami Pink, Double Cream, and…

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The 4 Essential Types of Shirt That Every Guy Should Own

Ah, the humble shirt. For many, a shirt has the impact to make or break an outfit. There’s fit to consider, of course, but it’s also the way in which one wears the shirt. Are you going formal? Informal? Relaxed? A shirt, more often than not, dictates the tone of…

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Levi’s x Denim Tears

The Gullah Geechee culture is an often overlooked part of American heritage, but it is, itself, so uniquely American. In the southern coastal plains lies a vibrant community of slave descendants that have thrived since the 1800’s.  How exciting to see this culture be represented in the latest collection by…

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