Skip to Content
Gear
Tech
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

1
Watches
The Watch That Proves Toughness Has Always Been a Kind of Elegance
By Cool Material
1
Watches
Are These the Most Underrated Watches of the Year?

Citizen’s newest luxury collections set a new bar for everyday excellence.

By Cool Material
1
Watches
The 1970 Classic Just Got a 2025 Upgrade

Bulova brings back the Super Seville. With vintage charm and cutting-edge precision.

By Cool Material
1
Watches
Good, Better, Bezel: How G-SHOCK’s G-STEEL Keeps Toughening Up Beauty

The brand that invented unbreakable style just made its two most iconic watches even sharper.

By Cool Material
Fashion
Bell & Ross BR 01 Cyber Skull

The Bell & Ross BR 01 Cyber Skull is the latest edition to the brand's famous Skull collection, and it might just be the most unique version so far. The collection departs from their traditional heritage and pilot gauge models, instead opting for a bold and radical artistic approach with…

By Amos Kwon
Bell-Ross-BR-01-Cyber-Skull
Fashion
anOrdain Model 1 Fumé Dial

anOrdain's humble brand out of Glasgow, Scotland is one to be watched. They create bold but eminently tasteful handmade timepieces that look like no other. Now, they've added a gorgeous fumé dial to their original Model 1, making it utterly mesmerizing to behold. The gradient coloring isn't easy to come…

By Amos Kwon
anOrdain-Model-1-Fume-Dial
Fashion
Swatch SISTEM51 Hodinkee Generation 1990

Count on Hodinkee to deliver a timepiece with its namesake that isn't a luxury piece. Instead, it's a great mix of playful and iconic. It builds on the affordable Swatch mechanical SISTEM51 and adds a new green case and strap with a navy dial that's peppered with grey, lime green,…

By Amos Kwon
Swatch-SISTEM51-Hodinkee-Generation-1990
Fashion
Benrus Type 1

The Benrus Type 1 is an horological legend but not because it houses a pricey complication or showcases an opulent design. It's famous for the fact that it was the only timepiece that met the stringent Department of Defense's MIL-W-50717 standard and because it was only for U.S. military personnel.…

By Amos Kwon
Benrus-Type-1-2
Fashion
REC Watches RNR Timepieces Are Made with Recycled Land Rover Parts

Elevate your watch game by strapping on a REC Watches RNR Timepieces made with Land Rover parts. Swiss-made mechanical movements paired with Land Rover inspired details and actual Land Rover parts. The R.O.C.K. Fighter has a dial handcrafted from the door of a 2003 Land Rover Defender 110. The Beach…

By Cooper Fleishman
recwatches-cm-sp-11-16-01