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Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

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Watches
Black Book: 14 Products Our Editors Loved in July 2026

The products our editors have been obsessed with in July 2026.

The Cool Shop The Cool Shop
Watches
The Cool Shop

What I'm buying, wearing, and using, this week.

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Watches
Summer’s Best Watches Under $1,500

Summer calls for lighter materials, brighter colors, and watches that can go from the beach to dinner without missing a beat.

Shinola Silly Putty Detrola Watch

If you're anything like us, you grew up with Transformers, G.I. Joes, Tetris, bikes in the front yard and yes, the ultimately moldable and pliable silicone polymer we all know as Silly Putty. You convinced your parents to buy you an egg of it at the store. You made knock-off…

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Trafford Watch Co. S.O.E. Roadster

British watch lover and designer Nathan Trafford has a thing for vintage racing cars, old-school espionage, and history. And he imbues his line of S.O.E. Roadster watches with all three. Inspired by the WWII Secret Operations Executive in England, otherwise known as Churchill's Secret Army, three daring racers (William Grover-Williams,…

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Seconde/Seconde/ Watch Mods

Parisan watch mod shop Seconde/Seconde/'s founder Romaric André likes to add modern touches to vintage, smaller diameter watches. While he chooses mostly older timepieces with some patina, he has Massena Labs on his speed dial for more modern creations. His art involves changing out the second hand with a playful…

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Breitling x Deus Ex Machina Top Time Chronograph

The reissue of Breitling's Top Time has been nothing short of fresh, even though they first bowed back in 1964 to cater to younger customers. The latest model to take Top Time center stage is one born out of a collaboration with Australian moto brand Deus Ex Machina. This limited…

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Sevenfriday’s Latest Watch Is the Style Upgrade You Need This Year

After the last year we all had, it's time to reward ourselves with something special. We're getting a watch. Finding a great watch that combines performance, style and an affordable price tag is hard--especially if you want something unique. That's where Sevenfriday comes in with their first release of 2021--the…

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