Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
1
Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Fashion
The 15 Best Solar Watches That Are As Reliable As They Are Stylish

If you believe solar watches occupy a less stylish and more purpose-driven horological segment, then it's likely you haven't taken a look at the growing selection of great solar-powered watches out there these days. Some of the best solar watches for men don't even look like they could possibly be…

By Amos Kwon
Solar-Watches
Fashion
The Best Pilot Watches For Every Budget

Just like the venerable dive watch, the pilot watch has origins of purpose rather than style. And just like diving timepieces, pilot watches have evolved over the decades to become an iconic horological style that has stood the test of time. You don't have to fly an aircraft to wear…

By Amos Kwon
Best-Pilot-Watches-for-Every-Budget
Fashion
The Bremoir Lexington Puts Art Deco on Your Wrist

The visual language of the 1920's was defined by sleek, geometric patterns, unparalleled elegance, and a stylized form that showed a globalized landscape of inspiration. During the Roaring Twenties, the Art Deco style dotted the New York skyline, including Rockefeller Center, the Empire State Building, and the Chrysler Building. Now,…

By Brett Braley
Bremoir-7
Fashion
It’s Time to Invest In a Dive Watch. Here’s Where To Start

My first dive watch happened to be a pretty fancy one. My father wanted to buy me a nice timepiece for my college graduation way back in 1993. I'm pretty sure my GPA or my utter lack of any diving intentions didn't qualify me for the watch I wanted, but…

By Amos Kwon
Time-to-Buy-a-Dive-Watch-3
Fashion
Linde Werdelin 3 Timer Sunset Collection

Linde Werdelin makes luxury watches built for extreme conditions, and up until now, all models were numbered, limited production watches. The brand is sunsetting its legendary and uniquely designed 3 Timer with an appropriately named and colored Sunset Collection. The angular steel case measure 44mm in diameter and 15mm, so…

By Amos Kwon
Sunset-8