Skip to Content
Gear & Tech
Travel
Watches
Fashion
Lifestyle
Guides
steals

Get the Cool Material Newsletter

Insider recommendations, the best deals, and the most unique products & experiences, delivered right to your inbox.

Subcribe

Watches

The best in watches and timepieces: Editor reviews, new releases, limited editions, and the latest news.

This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
Watches
This Los Angeles-Based Microbrand Makes the Best Tool Watch Under $1,000
By Amos Kwon
What It’s Like to Wear an $85,000 Watch What It’s Like to Wear an $85,000 Watch
Watches
What It’s Like to Wear an $85,000 Watch

I spent some wrist time with the Ulysse Nardin Freak ONE Gold, a wonderfully strange feat of watchmaking with no dial, hands or crown.

By Beau Hayhoe
10 Labor Day Sales You Probably Don’t Know About 10 Labor Day Sales You Probably Don’t Know About
Watches
10 Labor Day Sales You Probably Don’t Know About

Forget the usual suspects. We found worthwhile deals on menswear, watches, luggage, design, fragrance, books, and more.

By Cool Material
1
Watches
Black Book: 12 Products Our Editors Loved in August 2026

The products our editors have been obsessed with in August 2026.

By Cool Material
Fashion
AVI-8 Flyboy Tuskegee Airmen Meca-Quartz Limited-Edition

Aviation-themed watch company AVI-8 has once again partnered with the non-profit organization, Tuskegee Airmen Inc. for the new AV-4103 Flyboy Tuskegee Airmen Meca-Quartz Limited Edition. Each one of the four colorways gets a 40mm polished and brushed stainless steel case, a textured dial, flight instrument-style hands, mineral crystal glass, and…

By Amos Kwon
Tuskeegee-6
Fashion
Panerai Luminor Due Pastello 38mm

Panerai's chunky dive watches were made popular by big-wristed Hollywood action stars Stallone and Schwarzenegger, but the brand is evolving with watches that are, shall we say, more delicate. Their latest effort is a much smaller 38mm Luminor Due Pastello with four pastel colored sunburst dials: mint green, sky blue,…

By Amos Kwon
Pastel-Watch-5
Fashion
Unimatic x Huckberry Earthform Collection

Unimatic's collabs are some of the best and most unique in the watch world. Their latest is with men's online retailer Huckberry. The Earthform Collection pays homage to the National Parks Service with three colorways: Lichen (inspired by Yosemite and El Capitan), Redwood (Pacific Crest Trail's redwood forests), and Sandstone…

By Amos Kwon
Earthform-7
Fashion
IWC Pilot’s Watch Chronograph “Miami Edition”

Miami doesn't really need more luxury. Nevertheless, Swiss luxury watchmaker IWC Schaffhausen has recently debuted a flashier and limited edition of its venerable Pilot. The IWC Pilot's Watch Chronograph "Miami Edition" is the result of a partnership between the Swiss watchmaker and Mercedes-AMG Petronas Formula One Teams. It features a…

By Amos Kwon
IWC-Miami-6
Fashion
Zodiac Sea-Chron

It's about time Zodiac brought back the Sea-Chron, a chrono follow-up to its much-lauded Sea Wolf. Birthed in the '60s, the Sea-Chron has recently resurfaced in modern form, and it's a stunner. Changes to the original design include a different bezel, crystal, and, most importantly, movement. The case measures 42mm…

By Amos Kwon
Sea-Chron-6